The world’s largest gaming show, Gamescom, is growing beyond Cologne. Alongside the main event in Germany, Gamescom is now reaching more global audiences with new satellite events. Gamescom Asia launched in Singapore in 2021, and this year, Gamescom Latam debuts in Brazil.
In an interveiw with GamesIndustry.biz, co-organizer of Gamescom Felix Falk, highlights the expansion as a way to enhance Gamescom’s global role. The goal is to stay relevant and connect with the industry and community worldwide. “We want to be the most important show for the industry,” says Falk.
Gamescom’s growth is also seen in Cologne, with more international participation. This year, there are 43 country pavilions from 33 countries. Despite the absence of major players like PlayStation in some years, Gamescom continues to attract a record number of exhibitors and attendees. The show’s hybrid model, including digital events like Opening Night Live, helps maintain interest. This model combines live showcases with online elements, making Gamescom accessible to a global audience.
Gamescom also adapts to industry changes, focusing on broad community engagement and offering interactive experiences online, like Gamescom Epix and digital trading cards. These initiatives help keep the show dynamic and relevant.
English (UK) 
Hrvatski