KRAFTON, Inc. has achieved record-breaking sales in the first half of 2024, reporting earnings of €918 million (1.37 trillion KRW) and an operating profit of €430 million (642.6 billion KRW). These figures represent the highest half-yearly results in the company’s history, with sales increasing by 48.3% and operating profit by 55% compared to the previous year.
In the second quarter alone, KRAFTON generated €472 million (707 billion KRW) in sales and an operating profit of €222 million (332.1 billion KRW), marking year-on-year growth of 82.7% and 152.6%, respectively.
KRAFTON credits this growth to the continued success of PUBG: BATTLEGROUNDS, which saw a 40% increase in monthly active users and a doubling of paying users. The company also expanded its portfolio by investing in 11 game studios in the first half of the year, focusing on new IPs like Dark and Darker Mobile and inZOI.
Looking ahead, KRAFTON plans to accelerate growth through in-game updates and new collaborations, such as a partnership with Lamborghini for PUBG. The company is also preparing to launch Dark and Darker Mobile and inZOI later this year, with plans to showcase these titles at gamescom in Germany.
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