Future Friends Games and International Cat Studios recently went viral with the news of their new horror game, The Cabin Factory. Thomas Reisenegger from Future Friends Games explained why this moment was so important. It shows how social media platforms like Twitter and TikTok can attract a lot of attention to a game without much traditional advertising.
The announcement relied heavily on social media, with only limited press coverage and some Reddit test ads. The strategy worked, creating three distinct viral waves. On November 13th, the tweet about the game reached 3 million views, 63,000 likes, and 4,500 shares. On November 13th, the game’s announcement tweet received 3 million views, 63,000 likes, and 4,500 shares. The momentum continued on TikTok, where two separate videos gained over a million views each in the following days.
This attention brought great results: 20,000 new Steam wishlists in just ten days. The game also gained 6,000 followers on TikTok and 900 followers on X (formerly Twitter). Reisenegger pointed out that the first viral tweet didn’t have a Steam link or studio profile. This might have made it harder to get direct sign-ups, but it probably helped the post spread more easily.
So, what made this announcement so successful? Reisenegger says the main reasons were a strong and clear idea, an exciting trailer, and good timing. The game’s concept is simple but interesting: players check cabins to see if they are haunted. The trailer, made by Owen T., explained this idea clearly in a short way. Also, the popularity of 3D horror games helped create excitement, and the posts seemed natural and not forced, without any marketing links. Of course, a little luck is always helpful too.
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