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How The Operator Sold Nearly 50,000 Copies in Its First Month

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The Operator, igra koju je stvorio Bureau 81, ostvarila je impresivan uspjeh u svom prvom mjesecu na tržištu. Igra je objavljena 22. srpnja i prodana je u gotovo 50.000 primjeraka, što je izvanredan uspjeh za mali razvojni tim.

The Operator is a game where players assume the role of an operator working for an FBI-like organization called the FDI. The game features a unique fake OS system for tasks like fact-checking, searching databases, and identifying criminals. The game’s dark, conspiracy-laden atmosphere has resonated with players, drawing comparisons to classic shows like The X-Files.

Source: GameDiscoverCo

Several factors contributed to the game’s strong performance:

  • Streamer Support: Big-name streamers like xQc and Bob Lennon helped bring attention to the game by streaming it to their large audiences. The game’s mysterious and sinister tone proved to be a perfect fit for streamers who enjoy investigative and conspiracy-themed content.
  • Unique Genre Appeal: “Fake OS” games, where players interact with a simulated computer interface, are a niche but growing genre. Games like Orwell and Hypnospace Outlaw have shown there is interest in this type of immersive storytelling, and The Operator capitalized on this.
  • Positive Reviews Despite Length: Despite being a relatively short game (3-4 hours) with a linear storyline, The Operator received 93% positive reviews on Steam. Players praised the game’s quality, with many noting that the experience was so engaging that its brevity didn’t matter.
  • Localization Efforts: The game was localized into multiple languages at launch, including English, French, Italian, German, Spanish, and Chinese. This broad accessibility likely boosted sales, especially in France, which accounted for 20% of total sales.

The Operator možete pronaći na Steam.

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